BBrentwood AIby Mohamed Omar · SHINIMINI
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Brentwood, Essex · built here

AI that gives
your business
ten hours back.

I'm Mohamed Omar, a Brentwood founder building practical AI and automation for local businesses. Free workshops. Free audits. Real systems that answer phones, chase invoices and handle the busywork, so you don't.

5 free audits offered to Brentwood businesses every month
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Free workshopsFree AI auditsAutomation buildsAI voice agents AI-first CRMWeb & app devUK AI Assurance Free workshopsFree AI auditsAutomation buildsAI voice agents AI-first CRMWeb & app devUK AI Assurance
Hear it for yourself

Test our AI voice agent. It rings you in seconds.

Pop your number in and our voice agent calls you straight away — a real, natural phone conversation, no demo video, no waiting. The best way to understand what one could do for your business is to talk to one.

Live agent · usually calls within moments
By submitting you agree to receive a one-off call from SHINIMINI. UK mobile numbers only (07…). One test call per visit.
The mission

It's time to give
back to Brentwood.

For the love of Brentwood. Free workshops, free audits and genuinely useful help for the high street. The work follows the trust.

What I offer

Start free.
Scale when it pays for itself.

A clear ladder, from free community help to the AI systems that quietly run in the background of your business.

Free · Community

Learn & audit

  • Practical AI workshops & talks
  • Free AI audit of your business
  • Plain-English handouts you keep
  • Podcast & newsletter tips
£0
Low-cost · Trust

Starter builds

  • AI Starter Audit follow-up
  • Bootcamp & hands-on seats
  • One automation, live in days
  • Tooling set up around your team
From a coffee budget
Commercial · Scale

Full automation

  • AI voice agents & phone cover
  • AI-first / white-label CRM
  • Web & app development
  • Ad management & AI Assurance
Built to ROI
Two ways to start, both free

Pick the first step.

5 spots / month

Free AI Audit

A focused look at your business to find the hours AI and automation can give you back, with a clear, no-jargon list of what to do first. Yours to keep, whether we work together or not.

Book my audit →
Flagship workshop

“10 Hours Back”

The free workshop for Brentwood businesses: AI and automation you can actually use on Monday morning. Cafés, trades, shops, services. Practical, friendly, zero selling from the stage.

Register interest →
How it works

From hello to hours back.

We talk

A relaxed 30-minute chat about your business and where the time goes. No prep needed.

I audit

I map your workflows and flag the highest-value things AI and automation can take off your plate.

You decide

You get the plan in plain English. Run it yourself, or have me build it. Entirely your call.

We build

Working automation, live in days not months: voice agents, follow-ups, CRM, the lot.

Member Spotlight page from the Brentwood Chamber of Commerce newsletter, August 2026, featuring Mohamed Omar of Shinimini Ltd Read the feature
Featured in Brentwood Chamber of Commerce · August 2026

The Chamber put us in its Member Spotlight.

"My aim in Brentwood is simple: help a hundred local businesses across Brentwood, Ingatestone, and Shenfield win back at least ten hours a week each."

Mohamed Omar, Brentwood Chamber of Commerce newsletter, August 2026

A full-page Member Spotlight on Mohamed Omar, founder of SHINIMINI LTD, trading as The Scaling Firm. What we build, why every system is made bespoke around one business at a time, and the local target behind the free workshops and free audits.

Published in the Member Spotlight section of the Brentwood Chamber of Commerce newsletter, August 2026. Newsletter and design © Brentwood Chamber of Commerce, reproduced as a member feature. Not a Chamber endorsement. brentwoodchamber.co.uk

Proudly Brentwood

Local first.
For the long run.

Run from right here in Brentwood, Essex. I work alongside the town's business community: the Chamber of Commerce, Brentwood Connected (the BID) and the Borough Council's economic growth work. Not as a one-off vendor, but as the local AI voice you can call by name.

100+local creatives and 70+ businesses in the town's Art Trail. The community I'm part of.
3networks I collaborate with: Chamber, BID and Council.
2025–28aligned to Brentwood's Economic Growth Strategy: start-ups and skills.
Questions, answered

Brentwood AI, in plain English.

The things local business owners ask most before they book a free chat.

What does Brentwood AI do?
Brentwood AI, run by Mohamed Omar of SHINIMINI, helps Brentwood and Essex businesses save time with practical AI and automation. It ranges from free workshops and free business audits through to AI voice agents that answer phones, automations that chase invoices and handle busywork, AI-first CRM, and web and app development.
Is the AI audit really free?
Yes. The AI audit is completely free and yours to keep, whether or not you go on to work together. It is a focused look at your business that finds the highest-value tasks AI and automation can take off your plate, delivered as a clear, no-jargon action list. Five free audits are offered to Brentwood businesses every month.
How much does AI automation cost for a small business?
You start free with a workshop or audit. Starter automation builds begin at a low, coffee-budget cost, and full commercial automation such as AI voice agents, CRM and web development is priced to pay for itself through the hours and revenue it returns. You only scale up when it makes financial sense for your business.
What is an AI voice agent and how can it help my business?
An AI voice agent is an automated phone assistant that can answer calls, take bookings, capture leads and respond to common questions around the clock. For a local business it means missed calls become booked jobs, and your team is freed from repetitive phone work.
Do you only work with businesses in Brentwood?
Brentwood and the wider Essex area come first — the business is run from Brentwood and works alongside the Chamber of Commerce, Brentwood Connected (the BID) and the Borough Council's economic growth work. Businesses elsewhere in the UK are welcome too, but local Brentwood firms get priority for free workshops and audit spots.
How quickly can automation be up and running?
Working automation is typically live in days, not months. After a 30-minute chat and a workflow audit, a first automation — such as a follow-up sequence or a voice agent — can be built and switched on quickly, then expanded over time.
How do I get started with Brentwood AI?
Book a free 30-minute chat through the Calendly link, or email mohamed@scalingfirm.com. No preparation needed and no obligation — worst case you leave with a plan that is yours to keep.

Ten hours a week
is waiting for you.

Book a free, no-pressure chat. Worst case, you leave with a plan that's yours to keep.